Empire Avenue started out off as fun! It was a good time, pure and simple. More than that, it had POTENTIAL. I feel that potential has been squandered.
What sort of potential? Big potential! It was a darling of the Social Media community. Of the content creators and curators. Of the connected. You don’t need to be a genius to see the potential for monetization that existed. Between advertising to the built in audience and the huge content opportunities, this should have been a no brainer.